Our Story

We started making jackets because every jacket we owned was failing.

The Beginning

Two climbers. Three failed jackets. One garage.

It started in 2023 on a February alpine route outside Boulder. Two climbing partners, one storm that wasn't in the forecast, and three jackets from three different "premium" brands — all leaking within 90 minutes.

We got back to the car soaked, hypothermic, and furious. Not at the mountain. At the gear. We'd spent over $1,200 on shells that couldn't handle a real storm.

So we started building our own. Not as a brand. Not as a business. We just wanted a jacket that actually worked.

Six months in a garage in Denver. Sourcing Toray Dermizax EV membrane directly from Japan — the same material used in Japanese mountaineering expeditions. Finding a factory in Portland, Oregon that builds for military contracts and agreed to do a 200-unit run for two unknowns with no track record.

We put those 200 units on a bare-bones website with no ads, no influencer deals, no PR agency. Sold out in 11 days. Every sale came from word of mouth — climbers telling climbers.

Today we've fulfilled over 2,400 orders. Still no paid advertising. Still the same Portland factory. Still the same standard: build gear that performs when the weather is trying to kill you.

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Material Philosophy

We publish our specs.

Most brands hide behind marketing language. We tell you exactly what you're getting.

What Other Brands Say
Waterproofing "Proprietary waterproof technology"
Breathability "Advanced breathable membrane"
Construction "Premium construction"
Zippers "Water-resistant zippers"
Origin "Responsibly sourced"
What VEIL Says
Waterproofing Toray Dermizax EV, 30,000mm
Breathability 40,000g/m²/24hr MVTR
Construction Fully bonded seams, Portland factory
Zippers YKK AquaGuard, all openings
Origin Portland, OR — same factory as mil-spec
Portland Factory
The Factory

Portland, Oregon.

Every piece is made in Portland, Oregon, by the same factory that builds for military contracts. Not a marketing decision. A quality decision.

Our production team has over 40 years of combined experience in technical garment construction. They work with bonded seams, laminated fabrics, and waterproof membranes every day — not as a side project, but as their specialty.

We run smaller batches intentionally. It means we can inspect every unit, catch problems before they ship, and iterate faster when we find something to improve. Scale will come. Quality comes first.

Standards

Certified, not claimed.

Bluesign Approved

Every fabric in our supply chain meets Bluesign criteria for safe chemical management and sustainable manufacturing processes.

Climate Neutral Certified

We measure, offset, and reduce our carbon footprint annually. Full transparency on emissions from raw material through delivery.

Responsible Down Standard

All insulated products use RDS-certified down, ensuring animal welfare standards are met at every stage of the supply chain.

The Team

The people behind the gear.

Climbers, skiers, engineers, and one person who keeps the spreadsheets honest.

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Jake Mercer

Co-Founder / Design
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Ryan Ota

Co-Founder / Operations
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Mara Chen

Materials Engineer
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Cole Patterson

Production Lead

The gear speaks for itself.

No influencer deals. No hype cycles. Just outerwear that works when the weather doesn't.

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